Getting started on the journey alone and need some support? We can help you make, plan and execute so you don't feel overwhelmed. Lean on us.
Something not quite working and you need a fresh set of eyes, new insight and a new plan to help your amazing team go forward? We strategize and bring your vision to life.
We conduct an expert analysis on why you aren't moving. We then put a plan in place to help your teams leverage their knowledge and supercharge how they grow your business.
Plug us in to your marketing team to use our experience and insight to re-energize your business.
Photographic visual campaigns that translate your story and your businesses message.
We tell people about your business and help spread the word so your business can succeed.
Suasti Lye is the founder and managing director of Straits Canopy. She is a business development and marketing specialist with multi-sector experience. Lead business advisor, strategist and entrepreneurial reveller with 20 years of experience.
Continually chosen by global businesses and government bodies to articulate and create strategies which evolve businesses to their next level, incite behavioral change and champion leaders, she couples strategy and creativity to a height that is most applicable at this time in the world of business.
With experience in Australia, New York and Singapore her global perspective has allowed to her to lead businesses under her consulting company Straits Canopy and she has also spread her creative and strategic thinking under her own name working with brands such as Dove, Bausch and Lomb, NBC Universal and Exxon.
The Australian Trade and Investment Commission (Austrade) recently engaged Suasti Lye to run a tailored marketing and communication workshop. The session focused on the importance of an integrated communications plan, understanding scope and purpose, how to pull together a social media plan and finally implementation. Suasti was excellent in engaging across different levels and was both engaging and professional in her delivery. She really understood the client’s needs and successfully assisted Austrade in taking forward our 2018/19 marketing strategy. Thank you!
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Prerana Mehta
Senior Trade and Investment Commissioner A/g
Working with Suasti at Straits Canopy proved to be very easy. Her passion and interest in people and what they do, along with her deep knowledge of the many aspects of the financial sector and ability to figure out the ethos of a company, make her an asset to have on any project. We look forward to a long and productive relationship with Suasti and Straits Canopy.
Suasti / Straits Canopy have been absolutely instrumental in MFC’s expansion into SE Asia. Market knowledge, valuable networks, business insights and a strong alignment of values that Straits Canopy continually demonstrate make Suasti is a key strategic partner with MFC.
When we first engaged Suasti, we were looking for a photographer. Suasti is more than just a photographer, she strategically helps you plan your campaign and asks all the right questions to make sure your marketing is spot on – she brings life to her shots, as well as brilliant ideas and concepts to the table. Thank you for going above and beyond, and being accommodating with us. Your attention to detail is also exceptional – from the early planning stages right up to post production. Thank you!
Suasti and Straits Canopy have created definitive growth strategies for us, leveraging on numerous sectors and facilitating our growth in multiple cities in India as well as scaling our operations into Singapore.
She has an innate ability to tie business strategy together with compelling communications that adds value to everyone involved in a transaction.
We are looking forward to our next level of growth under her advisory.
Targetbase Insourcing for Google Singapore
Account direction, ascertaining projects and managing specialised staff deployed into Google.
Suasti came on board and created a persona for our brand and a bespoke feel to the way we came across. She looked at all aspects of our communication and long term partnerships to ensure the correct positioning.
The Modern Nyonya Photography Exhibition is a celebration of contemporary women in Singapore today. An elevating exhibition that showcases the spirit and journey of women in Singapore irrespective of background. The exhibition is being shown Read more…
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A little fun – Straits Canopy gets a detailed explanation of how to rock Singlish from DJ Kay Heng (Kaiying) from Jia 88.3. What does can-lah mean and how do we use it. Watch below and Read more…
Lucky enough to visit the land of the Gods? What’s the first thing you do when you get there? Pay your respects of course! By that, we mean visiting one of Bali’s oldest temples, the Read more…
Meet Chris Edwards – the inspiring woman behind the Honeycombers. She has now been living in Singapore for nine years, originally arriving as a trailing spouse. She worked in a local publishing house and saw Read more…
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