Tracy Phillips – Creative Consultant

Published by StraitsCanopy on

I’m Tracy Phillips and am from Singapore but was raised in Perth until I was 12. Career wise my past life saw me heading up Zouk’s marketing and pr team for more than a decade, my new life is a joint venture with creative agency TSLA, heading up a new company called Ppurpose where we specialise in culturally evolved programming for brands, people and spaces. I also host a series of radio capsules on fashion and lifestyle airing daily on Lush 99.5fm and am the contributing editor for fashion and contemporary culture site,

What drives you to do what you do each day?

Personal growth and and spreading joy.

The most inspiring person you have known or the person you look up to the most?

I’ve never had a mentor but there are people who inspire me every day, through their kind actions that benefit others.

What one thing has helped you along your journey that you couldn’t live without?



Best advice ever received?

Check yo self before yo wreck yo self – Ice Cube and Be kind to your mind – unknown song lyrics.

What support systems have helped you to get to where you are today?

My friends who are my family, meditation and dance music.


What does the Modern Nyonya look like in your eyes?

An authentic and empowered woman.

If you had the opportunity to get a big message across to a large group of people, what would it be?

Go inward, everything you need to know is already within you, and be kind to one another.

Tracy is a the brain child behind Present Purpose a creative consultancy dedicated to bridging brands and audiences through culture. Working with some of the biggest names globally – Present Purpose creates amazing campaigns that translate to audiences the world over. Tracy is also a contributing editor to Buro 24/7 and a can also be found on the Lush Life 99.5FM.