How can we help you?

Straits Canopy is a specialist business advisory that helps you grow your business through strategic marketing. Whether you are an MNC or an SME, we provide insight and support your growth through tailored plans that deep dive into what your business goals are.

Solo - We've Got You

Getting started on the journey alone and need some support? We can help you make, plan and execute so you don't feel overwhelmed. Lean on us.


Something not quite working and you need a fresh set of eyes, new insight and a new plan to help your amazing team go forward? We strategize and bring your vision to life.


We conduct an expert analysis on why you aren't moving. We then put a plan in place to help your teams leverage their knowledge and supercharge how they grow your business.

Outside Insight

Plug us in to your marketing team to use our experience and insight to re-energize your business.


Photographic visual campaigns that translate your story and your businesses message.

Under the Canopy

We tell people about your business and help spread the word so your business can succeed.

We Care About Making Your Business Succeed

Scaling from Singapore or entering Singapore, we have the experience to allow you to streamline your objectives and put necessary steps in place in order for your business to grow in the region.

Suasti Lye

Managing Director

Suasti Lye is the founder and managing director of Straits Canopy. She is a business development and marketing specialist with multi-sector experience. Lead business advisor, strategist and entrepreneurial reveller with 20 years of experience.
Continually chosen by global businesses and government bodies to articulate and create strategies which evolve businesses to their next level, incite behavioral change and champion leaders, she couples strategy and creativity to a height that is most applicable at this time in the world of business.

With experience in Australia, New York and Singapore her global perspective has allowed to her to lead businesses under her consulting company Straits Canopy and she has also spread her creative and strategic thinking under her own name working with brands such as Dove, Bausch and Lomb, NBC Universal and Exxon.

What Clients Say

From our much loved clients who we love working with. Their success is our success.
The Australian Trade and Investment Commission

The Australian Trade and Investment Commission

The Australian Trade and Investment Commission (Austrade) recently engaged Suasti Lye to run a tailored marketing and communication workshop. The session focused on the importance of an integrated communications plan, understanding scope and purpose, how to pull together a social media plan and finally implementation. Suasti was excellent in engaging across different levels and was both engaging and professional in her delivery. She really understood the client’s needs and successfully assisted Austrade in taking forward our 2018/19 marketing strategy. Thank you!
Prerana Mehta
Senior Trade and Investment Commissioner A/g



Mergers & Acquisition

Working with Suasti at Straits Canopy proved to be very easy. Her passion and interest in people and what they do, along with her deep knowledge of the many aspects of the financial sector and ability to figure out the ethos of a company, make her an asset to have on any project. We look forward to a long and productive relationship with Suasti and Straits Canopy.

MFC Food Technology

MFC Food Technology


Suasti / Straits Canopy have been absolutely instrumental in MFC’s expansion into SE Asia. Market knowledge, valuable networks, business insights and a strong alignment of values that Straits Canopy continually demonstrate make Suasti is a key strategic partner with MFC.

Nanyang Technology University

Nanyang Technology University


When we first engaged Suasti, we were looking for a photographer. Suasti is more than just a photographer, she strategically helps you plan your campaign and asks all the right questions to make sure your marketing is spot on – she brings life to her shots, as well as brilliant ideas and concepts to the table. Thank you for going above and beyond, and being accommodating with us. Your attention to detail is also exceptional – from the early planning stages right up to post production. Thank you!

Wowflux Pte Ltd

Wowflux Pte Ltd


Suasti and Straits Canopy have created definitive growth strategies for us, leveraging on numerous sectors and facilitating our growth in multiple cities in India as well as scaling our operations into Singapore.
She has an innate ability to tie business strategy together with compelling communications that adds value to everyone involved in a transaction.
We are looking forward to our next level of growth under her advisory.

Targetbase Integrated

Targetbase Integrated

Tech Specialised Marketing

Targetbase Insourcing for Google Singapore
Account direction, ascertaining projects and managing specialised staff deployed into Google.

Unlisted Collection

Unlisted Collection

Hotel & Restaurant Group Bincho | Panko

Suasti came on board and created a persona for our brand and a bespoke feel to the way we came across. She looked at all aspects of our communication and long term partnerships to ensure the correct positioning.

Under The Canopy

Incredible information, businesses and entrepreneurs in Singapore who we have worked with, endorse and who are under the canopy.

We are based in


Contact Us 

+65 9817 4635
Mon - Fri, 8:00-18:00